Honda National Development Programme

Swansway Honda traded from existing premises on Chester Road utilising a building which was becoming increasingly less efficient, not only in terms of internal sales and servicing, but also in safe and efficient traffic management in and around the site. It therefore became apparent that the premises had reasonably outgrown their usefulness and any further refurbishment or extensions were not at all feasible and it was decided that the only practical and economic solution would be to demolish and rebuild on the same site.

The dealership therefore decanted the sales and servicing facilities into two adjacent properties and Drees & Sommer managed this temporary move to ensure that the dealership experienced as little interruption to their business as possible.

A new dealership which was predominantly single storey of some 1,300m2 was erected on the site. Not only did the new dealership fully embrace the current Honda corporate identity but Honda also took the opportunity to install photo-voltaic panels on the roof to give them the benefit of the government’s Feed-In Tariff.